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Work out exactly what to feed your dog
Most feeding guides print one number on the back of a bag for a 20-kilogram dog. Your dog has a breed, an age, a body condition and possibly a diagnosis — and every one of those changes the answer.
Every number shows its working
Resting energy, maintenance multiplier, macronutrient targets — each one expands to reveal the equation and the body that published it. Nothing is a black box.
Built on published standards
Energy from NRC (2006). Nutrient floors from the AAFCO 2024 profiles. Body condition on the WSAVA 9-point scale. Life stages from the AAHA guidelines.
Honest about its limits
Where a diagnosed condition changes the diet, the plan says so and tells you to take it to your vet. It is a starting point for that conversation, not a substitute for it.
Why body condition matters more than weight
Two Labradors can both weigh 40 kilograms. If one is carrying 30% more than it should, feeding it for a 40-kilogram dog holds it exactly where it is. The planner asks you to score your dog's body condition, works back to an ideal weight, and calculates from that instead — which is the difference between a plan that maintains a problem and one that resolves it.